L.L. Bean’s flagship store in Freeport. Credit: Robert F. Bukaty | AP

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Iconic Maine retailer L.L. Bean will close all U.S. retail locations starting at midnight through March 29, President and CEO Steve Smith said in a message to customers Monday.

The closures will include the flagship store in Freeport, marking only the fifth time in its history the company has closed the store and the first time for more than 24 hours amid an outbreak of the new coronavirus.

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All store employees will get pay and benefits during the closures, Smith said. L.L. Bean still will keep its business open via internet and phone.

“Rest assured, out teams working across operations — including our home agent service representatives — are following strict CDC guidelines, including practicing safe working distances and adhering to additional cleaning protocols,” Smith said.

Watch: 24 hours in L.L. Bean

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