In the fall of 2015, Fitch was working on an assignment to draw 100 coloring book pages, and as a break from the monotony, she decided to build a birdhouse out of cardboard. Her design left one side open so she could tape it to her window and watch the birds come and go. She then lined the interior with paper, on which she painted wallpaper, tiny bird portraits, windows, hardwood floors and an area rug. A red dollhouse armchair and a broom she created out of a twig, twine and dried pine needles added to the whimsy. And cut into the center of the back wall was a doorway for birds to enter.
“I made this house just to entertain myself for the weekend,” she said. “And I taped it to my window and put birdseed in it and set up my camera and just waited for the birds to show up.”
When she got a few good photos of birds enjoying her creation, she did what many people would do — she shared them on social media.
On Reddit, a website where online content is voted up or down by viewers, a photo Fitch took of a chickadee in her birdhouse quickly rose in popularity as it received thousands of upvotes. The photo was then picked up by other big websites including Boing Boing, Daily Mail and HuffPost UK.
“It kind of spiraled from there,” Fitch said. “People started contacting me, asking me if I had any for sale.”
Recognizing an opportunity, she worked with her husband, Phillip Willey, an illustrator and video game designer, to design a birdhouse kit out of plastic that would hold up to the elements better than her cardboard creation.
“We sold a few hundred of those, but they were such a pain to cut out and produce,” she said. “We didn’t really like working with plastic, so we decided to switch over to wood.”
Now made out of sustainably sourced wood, Home Tweet Home birdhouses come in two models, both hand-painted and decorated with Fitch’s signature bird portraits, for $99 each. And the couple just came up with a third design, a townhouse with a chimney where you can pour seeds and nuts so they spill out of a fireplace.
“I think the more that they look like an actual house, the more people like them,” Fitch said. “So I’m trying to keep them at a low cost but still somewhat detailed.”
The houses include suction cups that make attaching it to the outside of a window easy, but they can also be suspended from a tree branch or shepherd’s hook like a typical bird feeder or birdhouse. And each house is different as Fitch experiments with painting different types of flooring, wallpaper, shingles and artwork.
Credit: Courtesy of Jada Fitch
A bird lover herself, Fitch continues to create her own custom birdhouses, including a haunted house for Halloween and a fantasy house with sculpted tree roots snaking over the walls and floors.
Fitch also created special birdhouses for the German magazine Süddeutschen Zeitung.
“They contacted me and wanted me to do some really special custom houses —- Victorian style, Mondrian, a jungle room,” she said. “But I didn’t want them to send a photographer from Germany to Maine, so I painted them all flat and scanned them and they printed them out in Germany and built the houses there.”
The result was a multi-page article about her work in the magazine’s June 2017 issue, complete with several spreads of her custom birdhouses.
“I think they hired professional birds to come in and model,” she said with a laugh.
Lately Fitch has been creating the birdhouses only when she has time in between projects. She’s currently working on a book about bird anatomy and a children’s book about creatures and plants of the Maine woods. And she’s working to paint every single bird on her “life list,” the list many birders keep of the species they observe in the wild. But when she has time, she paints a batch of birdhouses and posts them for sale on her Etsy online store.
“If people want one, they have to keep an eye on the store,” she said. “They go fast.”
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