By Ardeana Hamlin
Of The Weekly Staff
BANGOR — A few months ago, cosmetologist Shawna Wheeler had a “eureka” moment. She reads fashion and other magazines to stay current with hair and beauty trends, and from her reading she realized that interest in eyelash extensions was growing, a trend that had not yet made strong inroads into the Bangor area.
“It was so new. I wanted be one of the first to offer eyelash extensions around here,” she said.
Wheeler spent time reading and doing research on eyelash extensions before she enrolled in an eyelash extension training program in New Hampshire. She became a certified eyelash extensionist in October.
She opened her business, Novalash, in December under the auspices of Shear Attraction Salon, owned by Cristy Strout and Sarah Prill, at Maine Square Mall, 657 Hogan Road in Bangor.
Eyelash extension is a process by which gossamer filaments of synthetic material are added to one’s eyelashes to add a lushness far beyond that which Mother Nature bestows.
The extensions rest on the natural eyelashes and do not come in contact with the skin of the eyelid. They are set approximately one-sixteenth of an inch away from the eyelid. They are placed one at a time, using a special bonding material. The process takes Wheeler approximately two hours to complete.
She uses five different lengths and three different thicknesses to achieve a natural look. The extensions last approximately six to eight weeks. When the natural eyelashes are shed during the normal cycle of growth, the extension falls with it, she said.
As far she knows, Wheeler said, she is the only cosmetologist in Bangor to offer the service. Eyelash extensions, she said, enhances a woman’s appearance and makes her feel better about herself.
The walls of Wheeler’s salon are decorated with glamour shots of some of her personal fashion and beauty icon favorites, including Marilyn Monroe, Audrey Hepburn, and Sophia Loren. “I wanted to create a nice, private place where people could come and relax while they have eyelash extensions done,” she said. “Some people fall asleep during the process.”
The cost of the eyelash extensions service is $150 and includes a heated eyelash curler, approved mascara, and approved eye makeup, valued at $75, she said. A followup visit to maintain the extensions will cost $50-$60, and monthly upkeep will average approximately $30, she said.
For information, call Wheeler at the Shear Attraction salon 941-0005, text her at 735-4819, or visit shearattration.com.