Winter in Maine. It’s 31 degrees on Maine Street in Brunswick, but for fans of the New England Patriots, it might as well have been the balmy 61 degrees of Atlanta as they streamed into the Gelato Fiasco for the store’s beliCHEX gelato, named for Patriots coach Bill Belichick.
Gelato master Alex Huston carried pan after pan of gelato from the kitchen to the case. By 2 p.m. the Brunswick store had sold more than four pans of the slightly salty peanut butter gelato with housemade “CHEX muddy buddies” — CHEX cereal covered in chocolate and powdered sugar.
“It’s a winning formula,” employee Brandon Goldrup told one customer.