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Navigating the Self-Publishing Industry: Building a Platform, Analyzing a Book Package, and Much More

Event organizer: Hannah Perry
Event Date & Time: February 10, 2018 10:30 am until December 20, 2017 4:30 pm
Jen Blood
Jen Blood

Instructor: Jen Blood
Level: Open
Maximum Attendees: 12
Fee: MWPA Member $65 Nonmember $125
Registration Closes: February 1

Navigating the seeming avalanche of information and advice on the self-publishing industry can be a frustrating roadblock for writers interested in exploring alternative methods of publication.

This workshop is a comprehensive introduction to self-publishing, designed both for those who are new to self-publishing and those who may have self-published before but feel their less-than-thorough understanding of independent publishing may be hampering their sales. The workshop will include:

  • A brief conversation about the pros and cons of self-publishing, and what it takes to be a “successful” self-published author.
  • How to find and work with subcontractors, including editors, cover designers, and formatting professionals. Attendees will learn about the current rates for these services, as well as how to navigate contracts, deadlines, and correspondence.
  • How to create an online presence, focusing specifically on the author website, Facebook page, and mailing list.
  • Where to sell books. Attendees will learn the basics of selling on Amazon, Apple, Barnes & Noble, Draft2Digital, Kobo, and Smashwords, with attention paid to realistic pricing of books; royalty rates and payment schedules for each sales outlet; and the pros and cons of selling exclusively through Amazon.
  • An analysis of the book package, including a brief discussion on ISBNs and copyrights.

Attendees with completed works will receive feedback on their author bios and book blurbs. The day will conclude with a discussion on author photos, cover design, and choosing promotional items for book launches and author events.

By the end of the workshop, attendees will have a clear understanding of how to self-publish their book; a working author’s bio and book blurb (for those with a completed manuscript); and a step-by-step plan for how to proceed in their self-publishing journey.

+ SUBMIT After registering, participants with completed manuscripts are asked to submit their author bio and book blurb for in-class feedback by no later than 9:00 a.m. on February 1. Please email the manuscripts as attachments (Word files are preferred, but PDFs are acceptable) to perry@mainewriters.org with the subject line: “BLOOD WORKSHOP.”

+ PLEASE NOTE This workshop will not address technical issues, such as how to format a manuscript or how to upload a manuscript to Amazon or other sales outlets, but attendees will be provided with resources to find that information if needed.