June 02, 2020
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Town of Millinocket unveils new logo and tagline to kick off re-branding effort

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jessica masse | BDN
jessica masse | BDN
Town councilors Mike Madore (L) and Jesse Dumais (R)

Millinocket, Maine. On October 13, 2016 at the town’s regularly scheduled council meeting, councilors reviewed the town’s new logo and tagline during a special presentation by Designlab, the Millinocket-based company hired to produce the logo. Councilors Jesse Dumais and Mike Madore have worked with Designlab over the last couple months to develop the logo and tagline, designed to be iconic and versatile as the town seeks to appeal to new visitors and businesses. Millinocket is positioning itself to take advantage of ample industrial space, low-cost and renewable power, unparalleled recreational opportunities, and quality of life assets to attract new businesses and residents to the area.

The tagline, which reads “Maine’s Biggest Small Town,” invokes the town’s historical significance in the paper-making industry, as well as a list of other big assets: big rivers, big mountain, big community, big traditions, big recreation, and most of all – big opportunities moving forward, while continuing to have the charm and comfort of a small town.

“The logo and the tagline, Maine’s Biggest Small Town, is appropriate for Millinocket, for today and going forward,” said Town councilor Mike Madore. “ the logo itself is simple, unique, and can be related to wood products, recreation, the mountain and the natural beauty of the area.”
The development of the logo and tagline, along with a full redesign of the municipal website, are the starting point of a town re-brand that prepares the foundation for successful outbound marketing in years to come.

“I am incredibly optimistic about the future of our town. This is a long term process and the steps we are taking now are laying the foundation for the next 20 years,” added councilor Jesse Dumais.