PORTLAND — The Maine Public Relations Council recently announced its 2018 Professional Achievement Awards and Golden Arrow Awards during an event in Portland.
Paul Badeau, New England marketing manager for FirstLight, received the Edward L. Bernays Award. The award is the highest honor bestowed by MPRC to a single practitioner and recognizes a Maine public relations professional who has exhibited extraordinary achievement and outstanding leadership in the public relations profession, along with community service and unmatched professional integrity and ethical behavior.
Age Friendly Saco Coordinator Jean Saunders was the recipient of the Midge Vreeland Public Service Award. The award honors the legacy of Vreeland, who was a longtime MPRC member and the founder, with her husband Stew, of Vreeland Marketing & Design. The award recognizes an individual or organization whose efforts help the greater good and embody the core principles that were held by Vreeland: integrity, commitment to community service and a willingness to advance organizations and their causes. Saunders was recognized for her volunteer efforts to improve the lives of Saco’s age 65-plus residents.
Kevin Gove, public relations manager at Rinck and awards chair on the MPRC board of directors, received the MPRC President’s Award. Gove was chosen for the award by MPRC President Linda Varrell as a member who has shown a commitment to MPRC, along with leadership and excellence in the field of public relations.
Marshall Communications Social Media Strategist and Account Coordinator Megan Crowder was the recipient of the Rising Star Award. The honor recognizes a new public relations professional who has exhibited extraordinary achievement and outstanding work. Nominees are judged on both their professional work and their community service.
The 2018 Golden Arrow Awards program received more than 50 entries for campaign and tactics categories. The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine. The 2018 entries were judged by industry experts from the Alaska Chapter of the Public Relations Society of America.
Below is the complete list of Golden Arrow Award winners by category:
Silver, Nonprofit: Maine Community Foundation, Report to the Community 2017-2018
Honorable Mention: MEMIC, 2017 Annual Report, After 25 Years It’s Still Personal.
Gold: Burgess Advertising & Marketing, Maine Connections Academy “Maine Voices” column.
Feature/Commentary Placement: Trade or Business Publication
Honorable Mention: Broadreach Public Relations, Uno Pizzeria & Grill Craft Beer Program in Nation’s Restaurant News.
Feature/Commentary Placement: National Mainstream
Silver: Broadreach Public Relations, Gulf of Maine Research Institute New York Times feature.
Innovative Use of Social Media
Silver: Fluent, OTELCO Rebrand Social Media Strategy.
Gold: Broadreach Public Relations, Maine Brewers’ Guild Maine Beer Box Road Trip
Media Relations Campaign
Gold: Marshall Communications, 50/50 On The Water campaign for Orvis.
Silver: Rinck, Bangor Savings Bank 2018 Community Matters More campaign.
Honorable Mention: Fluent, Androscoggin Bank CEO Succession Plan Announcement.
Odds and Ends
Gold: Marshall Communications, Orvis Look Books.
Honorable Mention: Broadreach Public Relations, “Engineering News Record” Top Young Professional Nomination for Tilson.
Organizational Identity Campaign
Silver: Rinck, Maine Department of Inland Fisheries and Wildlife Keeper of the Maine Outdoors campaign.
Silver: Fluent, OTELCO Rebrand campaign.
Sliver: Rinck, Pet Naturals of Vermont Who’s a Good Owner campaign.
Silver: Garrand Moehlenkamp, 2018 Iced Coffee Day for Dunkin’ Donuts.
Honorable Mention: Marshall Communications, 2018 Skowhegan Moose Festival.
Silver – Nonprofit: Maine Community Foundation, Promise Kept video.
Honorable Mention – Nonprofit: Maine Audubon, Nature Moments video series.
Honorable Mention: The Brand Collective, Roop Recommends social videos.
Honorable Mention: Rinck, Portland Jetport Website redesign.
About the Maine Public Relations Council
Maine Public Relations Council is a professional association of Maine public relations practitioners. MPRC is dedicated to the professional development of its members and a greater awareness of the role of public relations in the world today. It is a member of the Universal Accreditation Board. More information is available at www.meprcouncil.org.