PORTLAND– Award winning Graphic Designer Hugh McCormick is excited to announce the premiere of his new web series, “HMDC Showcase,” which released online and across social platforms June 1. The show, produced by McCormick and Knack Factory, highlights a number of HMDC’s graphic design clients including Austin Street Brewery, Bissell Brothers Brewing, Batson River Brewing, Mami Japanese Street Food and more. The show is co-hosted by local copywriter and frequent HMDC collaborator, Clark Shepard.
“Designing for these clients, I realized that I have pretty intimate and unique access to their companies and staff. People know the brands and products, but not often do they get to see the incredible people behind them,” McCormick said. “We always have fun, laugh, and have all these insightful, deep conversations. I just started to think to myself, ‘why the hell aren’t we recording this?’”
The Portland based designer and muralist says three episodes have already been filmed, with the first taking viewers inside Austin Street Brewery’s new Fox Street location, as well as Mami, the Japanese-style food truck turned brick-&-mortar.
“Everyone involved in this project are close friends, collaborators, and clients of the HMDC [Hugh McCormick Design Co.], from the guests, right down to the people holding the cameras It’s been awesome getting the gang together to make this happen,” said McCormick. “I think audiences will enjoy an unprecedented look into the personalities who make all their favorite beer and food, who cut their hair and even grow their weed.”
“It was a total blast to make,” he added. “And even more fun to watch.”
The full list of featured clients include: Austin Street Brewery, Bissell Brothers, Batson River Brewing and Distilling, Main Street Barber Shop, Local Leaf Grow Co., and Mami Japanese Street Food. Collaborators include: Clark Shepard, Krissy Williamson of Hot 104.7, Will Fisher of Austin Street Brewery and Ed Beckett and Mike DiTomasso of Maine Street Barber Shop. Music for the show is provided by Carbon Leaf, and sound engineering comes from Justin LaCroix.