Online tourism resource is first of its kind in Maine
BANGOR – The Greater Bangor Convention and Visitors Bureau (GBCVB) has released its 2020 Regional Guidebook, in a vastly different way than years past. The 2020 Visitors Guide brings the articles, tips, advertisements and suggestions online with a responsive design and searchable elements.
“Our visitors guide traditionally has primarily been a printed resource,” said Kerrie Tripp, executive director of the Greater Bangor Convention & Visitors Bureau. “So many people are planning travel on their phones and tablets, it makes sense to take our Visitors Guide online, using a custom made responsive design that is both user- and advertiser-friendly.”
The Greater Bangor CVB worked with Sutherland Weston Marketing Communications in Bangor to build the customized website add-on, using an approach that has not previously been used for this purpose in Maine. Unlike a flipbook, which takes a printed publication and allows users to flip through pages online, the Greater Bangor CVB Visitor’s Guide is searchable, mobile friendly, and gives advertisers the same opportunity to place ads alongside content that is relevant to their business.
“Travelers who have used the CVB Visitor’s Guide in years past will recognize familiar elements and themes, with helpful suggestions and great stories about visiting the Greater Bangor Region,” said Elizabeth Sutherland, partner at Sutherland Weston. “Local businesses help offset the cost of the Visitors Guide by placing ads, and where those ads are placed is extremely important to catch the right readers. This year’s Visitor’s Guide combines the local business’ needs for proper ad placement with easy usability for travelers to learn about the region, plan a trip through a smartphone, and access it while traveling.”
The 2020 Visitor’s Guide includes a wide range of articles about the area, including write ups on Penobscot Theatre Company in Bangor, Fields Pond Audubon Center in Holden and a Beginner’s Guide to Beer in the Region. They will also be able to add new articles to reflect what is happening in and around the region.
“With summer vacation travel being up in the air, this online version of the guidebook will allow for better preparation on a user-friendly platform,” said Tripp. “Deciding to take a weekend trip to the Bangor area might end up being a last-minute decision. If so, the guidebook is available online, anytime. There’s no need to wait for it to arrive at your door to start planning.”
Access to the 2020 Greater Bangor Convention & Visitors Bureau Guidebook is free, and available now through visitbangormaine.com.