May 27, 2020
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Cross Insurance veteran Michael Lemay named Maine 2013 Outstanding CSR of Year

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Michael Lemay

PORTLAND, Maine — Cross Insurance, a subsidiary of Cross Financial Corp., one of the largest independent insurance providers in New England, has announced that company veteran Michael Lemay, CIC, CISR, AINS, AIS, API, has been named the 2013 “Outstanding CSR of the Year” recipient for the state of Maine by The National Alliance for Insurance Education & Research.

“Mr. Lemay was chosen as a state winner for exemplifying the characteristics and qualifications required to be eligible for the prestigious National Outstanding CSR of the Year Award,” said Dr. William T. Hold, Ph.D., CIC, CPCU, CLU, President of The National Alliance.  “He represents the backbone of the insurance community, those customer service representatives distinguished for providing exceptional service on a daily basis.”

Additionally, Lemay was selected for having demonstrated outstanding service and professionalism within the insurance community.

Lemay has worked for Cross Insurance as a customer service representative in the agency’s Portland office for more than 11 years.  A 1998 graduate of the University of Southern Maine with a Bachelor’s degree in business administration and a minor in economics, Lemay also serves on the Board of Assessment Review and the Zoning Board of Appeals for the city of Westbrook.

“Customer service is a huge component of our business and we are absolutely thrilled that Michael has received the honor of being named Outstanding CSR of the Year for the state of Maine,” said Brent Cross, Executive Vice President of Cross Insurance.  “Michael’s commitment to his craft and the insurance community makes this designation a much-deserved one. The honor also highlights just how important our customers are to our company.”

Lemay is now one of 49 individuals eligible for the national honor.

Founded in 1954, Cross Insurance has grown from a small, family-owned and operated insurance agency based in Bangor into one of the largest insurance providers in New England with nearly 500 employees in more than 30 offices, servicing over 22,000 customers throughout the region.  Still family-owned and operated, Cross Insurance, a subsidiary of Cross Financial Corp., provides an extensive range of customized and innovative insurance and financial products including personal and commercial insurance lines, employee benefits, surety bonds, comprehensive risk management advice and counsel, and specialized products focused on higher education and high net worth needs.  For more information about Cross Insurance, please visit