February 24, 2020
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Corporate reputation strategist and author to be keynote speaker at Maine Public Relations Council fall conference

Community Author: Meg Handlin
Post Date:
Broadreach Public Relations | BDN
Broadreach Public Relations | BDN

FREEPORT — In response to an unprecedented number of high profile corporate reputation crises, the Maine Public Relations Council welcomes Dr. Leslie Gaines-Ross, one of the world’s most widely recognized experts on CEO and corporate reputation, as the keynote speaker at the 2018 MPRC annual Conference 8 a.m.-4:30 p.m. Thursday, Oct. 25, at Harraseeket Inn, 162 Main St.

“For our annual conference, MPRC brings influential thought leaders to share best practices with Maine business/communications professionals and MPRC members; this year Weber Shandwick’s Chief Reputation Strategist will address how reputation management is shifting and how companies can protect and manage their most valuable asset—reputation,” explains MPRC President Linda Varrell.

Prior to joining Weber Shandwick, a global public relations agency with offices in 81 countries, Dr. Gaines-Ross was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. The author of two highly regarded books — CEO Capital: A Guide to Building CEO Reputation and Company Success and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, Dr. Gaines-Ross was recognized as one of the 100 Most Influential People in Business Ethics by Ethisphere Magazine and PR Week’s 2017 In-House Professional of the Year.

On Amazon, numerous business leaders praise Gaines-Ross Corporate Reputation book, including Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School, who wrote:  “Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations.”

The October MPRC conference will feature a wide range of speakers and interactive workshops to support the continuing education needs of media, public relations, public affairs, marketing and business professionals who communicate with internal or external publics.

To learn more about this year’s conference, visit www.meprcouncil.org

Admission for MPRC members is $110, non-members $130, students $35.