May 25, 2020
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Cannabis provider to fight childhood hunger during pandemic

Community Author: Diana Nelson
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Wellness Connection of Maine raises $3,500 in one month for Full Plates Full Potential


PORTLAND — During the month of April, Wellness Connection of Maine (WCM), the state’s largest medical cannabis provider, donated a portion of every online order to Full Plates Full Potential, a Maine-based non-profit organization that is fighting childhood hunger across the state.


An emergency fund was started by Full Plates Full Potential to provide meals for Maine’s 80,000 students that depend on school provided breakfasts and lunches. The organization saw an immediate need across every county when the State ended in class instruction during the COVID-19 pandemic.


“Every family in Maine, no matter what socioeconomic class, has faced different struggles during this pandemic,” says WCM’s General Manager Charlie Langston. “Easing childhood hunger is a cause that we all can support universally. We were proud to do a small part to help.”


Of the 33 states where medical cannabis is legal, 21 deemed it an “essential” service and allowed dispensaries to remain open during pandemic. In an effort to promote safety and social distancing, WCM limited in-store shopping and drove sales to its online platforms.


Full Plates Full Potential set a goal to raise $600,000 which is supporting child nutrition programs throughout the duration of the school year. All funds go directly to school nutrition programs to offset increased costs not typically incurred when meals are served in the school setting.


“Our organization is grateful that the Wellness Connection, and so many others, have made child hunger a priority within their social responsibility strategy,” says Rebecca Dill, FEED KIDS director at Full Plates Full Potential. “We’ve already put their generosity into action.”


Opened in 2011, Wellness Connection of Maine has donated more than $800,000 to various non-profits across all sixteen counties. WCM operates dispensaries in Portland, South Portland, Brewer and Gardiner.  The company has created more than 80 permanent jobs across six Maine counties.


To learn more about child hunger in Maine visit