A Search Engine Marketing Campaign cannot run on Auto Pilot A Search Engine Marketing Campaign is much like the stock exchange – you have to be alert. You cannot setup a Search Engine Marketing Campaign and run it in a “launch it and forget… Read More
    Google bought YouTube as one of its most expensive buy and the industry analysts had everything against Google to have made that purchase. But today most them would understand and applaud the foresightedness of this ecommerce search engine optimization giant. YouTube of course started with… Read More
    What comes first – Search Engine Optimization or Search Engine Marketing? Search Engine Optimization and then Search Engine Marketing in that order. Before you go ahead and market your website via the search engines (Search Engine Marketing), you need to first ensure your website is ready… Read More
    Search Engine Marketing or SEM is a means to increase the ‘visibility’ of your website within the search results of a targeted search engine. It involves selecting one or multiple plans sold by the search engine itself. These Search Engine Marketing plans could be Pay-per-click (PPC) Search Engine… Read More
    B2B or Business to business advertising is the marketing of products and services exclusively to bulk consumers such as business establishments, hospitals and other institutions and even government bodies. Although business to business advertising does include advertising to dealers and stockiest, when we refer to… Read More
    With fears of recession having now being laid to rest, business establishments have once again begun to spend on marketing their products and services to other business establishments i.e., business to business advertising is slowly looking up again. In fact, according to the latest Forrester report,… Read More