In this March 12 photo at Full Bloom Cannabis' growing facility in Grand Isle, young marijuana plants are nourished with 24/7 purple-toned growlights. Credit: Hannah Catlin / St. John Valley Times

Maine is looking for applicants to lead the state’s marijuana safety campaign, now that recreational cannabis is available for purchase in the state.

Maine voters chose to legalize marijuana in 2016, and the product finally reached stores last year. The state is legally required to develop campaigns that focus on public awareness, education, health and safety in regards to marijuana, said Erik Gundersen, director of the Maine Office of Marijuana Policy.

Gundersen announced that the state started to solicit bids for the project on Wednesday. The marijuana policy office said the applicant will work with the state on issues such as “preventing and deterring the use of marijuana and marijuana products by persons under 21 years of age.”

The state will fund the campaign via its Adult Use Marijuana Public Health and Safety Fund, which the Maine Legislature established in 2018. The fund gets some of the tax revenues generated by adult-use marijuana sales.