Gubernatorial candidate Betsy Sweet speaks at the Democratic convention, Saturday, May 19, 2018, in Lewiston, Maine. Credit: Robert F. Bukaty | AP

Democratic gubernatorial candidate Betsy Sweet has a long money trail in Augusta, rivaling some of the most prolific and powerful lobbyists in the state.

She has brought in $762,500 to her firm, Moose Ridge Associates, since 2008, making her the 12th highest-paid lobbyist of the last decade, by Ethics Commission records. At the same time, she’s running with public funds to get the influence of big money out of politics.

That’s just one of the apparent contradictions in her campaign: She’s also a spiritual counselor and vlogger who practices alternative medicine while lobbying for groups like the Maine Primary Care Association and the American Cancer Society.

She’s a longtime Augusta lobbyist who doesn’t shy from being an “insider”; she asks to be judged by the clients she’s represented.

Most are social service agencies. Sweet has been paid to advocate for funding for mental health programs, services for elderly Mainers, environmental protection and changes to the state’s medical marijuana rules.

“I work to represent those clients and only take on clients whose mission I agree with,” Sweet said.

And so, that list itself provides insight into both Sweet’s work and her beliefs about what should change in Augusta.

Causes come first

While Sweet has made a career lobbying Maine lawmakers, she’s operated differently than her cohort of the state’s most prolific lobbyists. In the past decade, she’s sustained her Hallowell-based lobbying business on 24 relatively small-money clients, who pay a flat fee for her advocacy.

It raises the question of how she ranks 12th based on disclosures to the Maine Ethics Commission. And, yet again, a somewhat unusual answer: She reports more than required, listing the entire flat fee paid to her firm.

Lobbyists aren’t required to report the fee they charge for reserving their services, called a retainer.

“Some will put down their retainer and some won’t,” said Paul Lavin, assistant director of the Maine Ethics Commission. “Some people,” such as Sweet, “will over-report.”

Lobbyists are only required by law to report the time for which they’re paid to “communicate directly” or prepare communications with elected officials, and only when that communication intends to influence a legislative action or veto.

But Sweet said her firm lists everything her clients pay. Not all of the money reported in her name lands in her pocket, she said. The money has been split with three or four independent contractors, depending on the session, who work on bills as “associate” lobbyists.

Increasingly, that’s a role Sweet’s taken on as she steps back from the business. In the previous Legislature, she was listed as an “associate” lobbyist on about as many bills as she was the “primary” lobbyist. In the last Legislature, she listed just one client. If elected, she said she’d close up shop.

Her largest and steadiest client is the Behavioral Health Community Collaborative, a collection of agencies providing mental health services, including Sweetser, The Opportunity Alliance and Spurwink. The collaborative was her only direct client during the most recent legislative session.

Express advocacy

For those social services groups, most of Sweet’s work has focused on health care spending in the biennial budgets during Gov. Paul LePage’s administration.

“The common thread is to make sure that Maine’s most vulnerable people are protected by receiving the services they need — and that often comes down to priorities,” Sweet wrote in response to questions about her lobbying history. “It is always a challenging fight, but the last 8 years have been particularly difficult.”

For her top client, she worked on three biennial budgets.

During LePage’s first term, with freshly minted Republican majorities in the House and Senate, she represented 10 different social service organizations lobbying on that budget. They included the AARP, Disability Rights Maine, the Maine Primary Care Association and the Maine Coalition to End Domestic Violence.

LePage staked out domestic violence prevention as a top priority of his administration, which Sweet applauded, but she said there were few changes in policy or funding.

“I appreciate and I think it’s important for men to speak out about domestic violence,” Sweet said. “I think that’s an important piece of this, but it’s also going to take policies and funding and education.”

To a lesser degree, Sweet has represented environmental groups, such as the Maine League of Conservation Voters, and medical marijuana advocates with the Maine Association of Dispensary Operators.

For the medical marijuana group, Sweet worked on 24 bills over two sessions, but Sweet said she got out of that advocacy when retail marijuana legalization came on the horizon.

“We all felt very strongly that we wanted to maintain the medical program and that’s what we were trying to make sure was possible in the two years that we were representing them,” Sweet said.

Outside of her lobbying work, Sweet has taken issue with medical approaches that turn first to prescription drugs as a solution.

As governor, Sweet said she’d be a proponent of evidence-based medicine, but she also runs an alternative medicine and therapy business called SweetSpirit that employs the scientifically unproven practices of Reiki, a Japanese healing technique, and tapping, with roots in ancient Chinese treatment methods, both considered in the realm of “energy psychology.”

The National Institutes of Health said that Reiki “hasn’t been shown to have any harmful effects,” but noted that there’s little research into its overall effectiveness either.

Sweet said she agrees with the NIH that Reiki and other alternative medicine treatments should not replace conventional Western medicine.

“I’m not evangelical about it,” Sweet said. “I don’t try to push it on people, but for people for whom other things have not worked and this does work, then this is a wonderful thing — to have more tools.”

Sweet said she’s open to the idea that acupuncture or other alternative treatments could play a role in addressing issues ranging from post-traumatic stress in combat veterans to drug addiction. That kind of openness, she said, sets her apart in the Democratic field.

“[Democratic U.S. Sen.] George Mitchell said we have two ears and one mouth for a reason and I’ve never forgotten that,” Sweet said.

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Darren Fishell

Darren is a Portland-based reporter for the Bangor Daily News writing about the Maine economy and business. He's interested in putting economic data in context and finding the stories behind the numbers.