Forget political T-shirts. Forget hats and pins. The must-have item for Hillary Clinton supporters this election season is a lip balm called “Nasty Woman.”
Made in the woods of Damariscotta by a soapmaker who’s had enough, the new product has become Amanda Nelson’s top seller. After watching the debate last month, when Donald Trump called Clinton “such a nasty woman,” the owner of Long Winter Soap Co., woke up in the middle of the night with an idea.
“I was getting more and more angry over it,” said Nelson. “I thought, ‘what would it smell like?’”
Craving coffee, the Clinton supporter came up with the scent in a flash.
“It’s scalding hot coffee and walnuts,” said Nelson, who said the combination is “a play on wanting to throw hot coffee on a certain someone’s nuts.”
A short Facebook post later announced that Nasty Woman was for sale on Oct. 21. She sold 8,000 lip balms from her website that weekend — 90 percent to new customers.
Who’s buying them? “Mostly women from all over the world, on military bases, foreign citizens. The comment was more misogynistic than political,” said Nelson. “The message resonates with everyone.”
The lip balm is among many products bearing the “nasty woman” name that have come on the market since the last debate — everything from t-shirts and coffee mugs to hand-made crafts.
So far the soapmaker has sold 9,000 Nasty Woman sticks and local stores like Quench in Belfast can’t keep them in stock.
“I’m not going to keep my mouth shut. If you have a platform and see social injustice, use your platform as a soapbox,” said Nelson, who makes her lip balms in small 40-unit batches at home. “It was a term we had to own and take it and make it possible to reappropriate it.”
She will be working overtime to fill all orders by Election Day.
“It definitely has helped with a few mortgage payments,” she said.