Klixel8, which provides interactive image technology for e-commerce, online advertising, blogs, e-books, e-manuals and mobile apps, is headquartered in South Portland and will be the primary sponsor for Theriault’s No. 2 truck during the North Carolina Education Lottery 200 from the Charlotte Motor Speedway.
It will be Theriault’s second truck race this season after running nine races for BKR a year ago.
“Showing new technology such as Klixel8 on the racetrack is special to me, but knowing that the company is from my home state is humbling,” Theriault said in a news release.
“Not only will Klixel8 be making their first appearance in NASCAR, but I’ll be turning my first laps at the Charlotte Motor Speedway. After so much success in Daytona, I look forward to putting the No. 2 Klixel8 Ford up front in Charlotte.”
Steve Jordan, CEO and co-founder of Klixl8, said in the release that the Klixel8 team is “thrilled to be partnering with driver Austin Theriault and Brad Keselowski Racing in this weekend’s truck series race. Klixel8 is a Maine company and Austin Theriault is a very talented Maine driver.”
NASCAR Racing generates spectacular sports imagery, Jordan added.
“Klixel8 enhances that imagery to allow race fans greater access to information about the driver, the car and sponsors by simply hovering and clicking on areas in an interactive image,” he said.
On Feb. 19, Theriault led a race-hgh 31 laps in the NextEra Energy Resources 250 Truck Series race only to have a late-race accident leave him with a 27th-place finish.
He had four top-10s and two top-fives in nine truck races a year ago. He missed four races due to a compression fracture in his lower back suffered in a wreck at Las Vegas Motor Speedway.