April 22, 2018
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Triathlon organizer Tri-Maine being acquired by Maine firm


PORTLAND, Maine — Tri-Maine, the organization that has helped popularize the sport of triathlon in Maine during the past several years, is being acquired by another Maine company.

All Sports Events, a Rumford Point-based company that provides management and timing services to sporting events, has acquired Tri-Maine from Willpower Enterprises LLC. Along with the Tri-Maine brand, All Sports Events is acquiring its popular triathlon events, including the Polarbear Tri/Duathlon in Brunswick and the Pirate Triathlon in Casco.

The two companies have worked together on triathlons for more than a decade. All Sports Events expects to “bring substantial new resources to Tri-Maine and its properties,” according to a news release.

“We are excited to add these fantastic properties to our portfolio,” Jenna Ginsburg, founder of All Sports Events, said in a statement. “We look forward to continuing the great work [Will Thomas, Tri-Maine’s founder] has done building Tri-Maine, and taking it to the next level.”

Going forward, Tri-Maine will operate as a division of All Sports Events. Thomas will continue to participate in managing the events, the release said.

“Tri-Maine is a strong local organization that many people identify with, and Jenna and All Sports Events are the perfect team to be working with to strengthen this community,” Thomas said in a statement. “This is a win-win situation for all our athletes who have so loyally supported us for over a decade, and I look forward to being a part of it.”

Financial details of the transaction were not disclosed.


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