April 21, 2019
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An ad to reach abused children that only children can see

A Spanish organization called the Aid to Children and Adolescents at Risk Foundation created an advertisement that shows different messages simultaneously for adults and children. It’s designed to reach children if their abuser is walking or standing next to them.  Anyone who is taller than 4 feet, 5 inches, will see an image of a sad child and the message, “Sometimes, child abuse is only visible to the child suffering it.” A child, however, will see an image of a child with a bruised face and the message, “If somebody hurts you, phone us, and we’ll help you.”


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