Barnes & Noble tries to win over Borders customers

Posted Oct. 02, 2011, at 9:55 p.m.

WASHINGTON — Bookseller Barnes & Noble is trying to win over customers of its defunct rival, Borders Group Inc., after buying a list of their names in bankruptcy court.

Barnes & Noble CEO William Lynch says in a letter posted on the company’s website that it bought a list of Borders’ customers, including a list of their DVD purchases. It has also bought Borders brand trademarks.

Customers can prevent Barnes & Noble from receiving their data by visiting www.bn.com/borders before Oct. 29 and opting out.

The New York company says the sale was approved in federal bankruptcy court on Sept. 26.

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Borders, based in Ann Arbor, Mich., faltered as customers embraced electronic readers such as Barnes & Noble’s Nook and Amazon’s Kindle. Borders closed its final store in September.

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