NEW YORK — Online search leader Google Inc. is taking yet another stab at social networking, as it tries to go up against Facebook in this wildly popular and lucrative segment of the Internet. This time the project is called Google+ and it aims to make online sharing more like real life.
“We think people communicate in very rich ways,” said Vic Gundotra, senior vice president of engineering at Google. “The online tools we have to choose from gives us very rigid services.”
Other social networking tools make selective sharing within small groups difficult.
Existing social networks don’t allow for the nuances that people are used to in offline communication and because they call so many acquaintances “friends,” said Gundotra in a blog post announcing the service. Many Facebook users, for instance, find it difficult to limit their status updates to small groups of people so that their co-workers aren’t exposed to party photos or their parents aren’t privy to flirtatious posts on their “wall.”
Though Facebook has tried to address this with a much-hyped “Groups” feature, it’s not clear how many people use it.
Gundotra’s criticism seems aimed squarely at Facebook, the world’s largest online social network. Facebook has become synonymous with online sharing since its founding seven years ago. In a prepared statement, Facebook said only that “we’re in the early days of making the Web more social, and there are opportunities for innovation everywhere.”
More than a year in the works, the project Google unveiled Tuesday lets users share things with smaller groups of people through a feature called “Circles.” This means only college buddies, say, or your favorite co-workers can see the photos, links or updates that you post.
Another feature called “Sparks” aims to make it easier to find online content you care about, be it news about surfing or barbecue recipes. You can then share this with friends who might be interested in it. In an online video, Google calls it “nerding out” and exploring a subject together.
Google+ is undergoing what the company calls a “field trial,” so it’s accessible by invitation only and not yet available to the public. The company declined to say when it’ll be more widely available.