May 26, 2018
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Effort to brand downtown Presque Isle begins

By Jen Lynds, BDN Staff

PRESQUE ISLE, Maine — What do you think of when you think of downtown Presque Isle?

Shopping? Dining? Entertainment? All three?

The Presque Isle Downtown Revitalization Committee wants ideas submitted by the public and plans to use them to help establish a brand for the downtown.

Cathy Beaulieu, the chairwoman of the downtown committee and also a downtown business owner, said Wednesday that the group is running a “branding contest” to help an engineering firm come up with a brand for the downtown, something that will set the area apart from the rest of the Star City.

“We are hiring an engineering firm to help us establish the brand, but we would like to have as much public input to give them as possible,” said Beaulieu. “The more public input that we give them, the lower the cost will be.”

Downtown Presque Isle is home to numerous shops, restaurants and spots for residents to sit and enjoy the area. Last year, a mural was constructed in the downtown.

The downtown committee was established in 2006 to make the area more attractive and inviting and to bring more foot traffic, retail business and vitality to the area.

“We have so much to offer here in the downtown,” said Beaulieu. “Presque Isle is known as the ‘Star City’ but we’d like to have a slogan or a logo for the downtown that assures people that the downtown is part of Presque Isle but also is its own entity.”

“It can be a sentence, a slogan, anything,” she said. “Maybe the downtown is ‘the sparkle in the Star City,’ or something else. We want this to be a community effort.”

Beaulieu said the committee already has received some entries.

“We have gotten letters from people who lived here in the 1940s and ’50s, when the downtown was the only commerce center,” she said. “There was no mall, there was just the shops in the downtown. We also have heard ideas from some young people who are very excited about this contest. We are very excited as well. Any ideas people have, please contact us.”

The deadline for entries is Jan. 23.

To submit an entry, contact the committee by writing to 411 Main St., Presque Isle 04769, or by e-mailing Contact Beaulieu by calling 764-0309.

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