July 17, 2018
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Why digital advertising is better than broadcast

BDN file | BDN
BDN file | BDN
A cruise ship passenger takes a picture with her cell phone as the cruise ship Veendam sits off Bar Harbor in a 2013 file photo.
Presented By BDN Maine Solutions

As a business owner, you want to make sure your investment in advertising is worth the money.

BDN Maine knows small businesses need to spend strategically. We can help you plan your spending and show how you can directly measure your results.

When deciding between digital, broadcast, print or some combination of the three, you need to decide who you’re trying to reach. Broadcast can get your name all over Maine, but what good is that if you just need to reach people on Mount Desert Island?

BDN digital ads can target people where they are. You want people on their phones at Acadia National Park to see your ad? We can do that.

Digital ads are actionable, too. When someone hears your phone number on the radio while driving, they’ve probably forgotten it by the time they reach their destination.

When someone sees your phone number on his or her phone, they can call you within seconds or save your number for when they need it. Or they can go to your website to learn more about your services.

Your ads won’t be limited to people reading the BDN, either. We can put your advertisements on apps, social media and the websites your potential customers are reading.

Advertising on digital puts you in good company, too. The Wall Street Journal reports that digital ads are expected to surpass TV advertising this year.

Want to learn more about how we can help you reach the customers you want? Fill out the form below for a free marketing consultation.

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