Email is one of the least expensive marketing tools, though there are few marketing tools more valuable than a good list of email addresses. In recent weeks, we’ve shared tips on building up your list and some email marketing pitfalls.
So, once you’re in someone’s inbox, how do you make your emails stand out? There’s a lot of competition for peoples’ time so you’ve got to make a case for your customers’ eyes before your email hits the trash folder.
1. Give them exclusive content they can use. Deals, secret sales and making email customers first to know about new products and services makes the email list feel like a club.
2. Test what works. Your business is unique, and as a result, your customer base is too. You can see how many people open your emails, and how many people click the links. BDN Maine can help.
3. Don’t go overboard. Email your customers enough so they don’t forget about you, but not so often they feel spammed. We can help you find the right balance.
If you already have a list, BDN Maine’s email services can design and write emails that will create interest in your business and generate more sales. If you don’t have a list, we can help get you started and set up email and list management through low-cost providers.
Contact us to learn more and start building your list.