PORTLAND, Maine — Maine-based Pulp+Wire, a branding, marketing and package design firm, is one of four national agencies selected to compete in Package Design magazine’s “Makeover Challenge.”
Maine’s local business community and supporters have the opportunity to weigh in and put a Maine company in the national spotlight by voting for the company’s submission at http://www.packagedesignmag.com/content/2012-makeover-challenge-redesign-concepts through Wednesday, Oct. 31. The winning design and agency will be announced in Package Design magazine’s November issue. The winner will be selected by popular vote, the magazine’s editorial staff, and input from the client.
The client, Klara’s Cookies, requested a design overhaul of the packaging for its gourmet line of traditional European sweet and savory cookies.
Because of the brand’ s Czech origins, the Pulp+Wire team incorporated patterns pulled from heirloom lace and used color combinations indicative of Czech folk art. The exterior of the carton is a cutout paper apron that’s suggestive of the cookies’ origin in a grandmother’s kitchen. The P+W team also nestled a Czech-language proverb and its English translation on the underside of the tuck top, inviting consumers to “learn how to speak Czech.”