Press Release

Maine Public Relations Council hosts media writing panel discussion

PORTLAND, Maine— Dec. 22, 2013— Maine Public Relations Council (MPRC) today announced it will host a panel discussion, “Earn Media Coverage with Good Writing: Tips from the Experts,” Friday, Jan. 17, 2014. Three award-winning journalists will lead the discussion covering topics such as news relevance, tips for getting a story covered and who decides which stories are published. The discussion is aimed at public relations professionals and business people who will interact with the media, or hope to, in 2014.

Superb writing and storytelling skills are critical for all public relations practitioners. Clarke Canfield, formerly of the Associated Press, Susan Kimball, formerly of WCSH6 and Carol Coultas, editor of Mainebiz, will lead the conversation about the changing landscape of traditional and new media. They will emphasize writing for media and touch on best practices for pitching and storytelling.

“This is a must-attend event for anyone in the business community who is interested in getting news coverage for their company in 2014,” said Kelly Barden. “This session is going to teach people the ways to shine and bring attention to their businesses.”

Recent studies show that opportunities for marketing and public relations professionals will be stronger in 2014 than ever before.

The media panel programming is part of the Maine Public Relations Council’s 2014 goal to educate, engage and energize Maine’s public relations community. For those who want hands-on help, a workshop demonstrating how to write in AP Style will follow the presentation. Mainebiz has signed on as the media sponsor for the event, and Broadreach Public Relations will represent as the event’s host agency.

The panel discussion will take place 8:30-10:00 a.m. Friday, Jan. 17 at Tyler Technologies, 1 Tyler Drive in Yarmouth. The cost is $25 for the public or $20 for MPRC members. The writing workshop will run from 10:15 to 11:30 a.m. and is an additional $15 ($10 for members). Breakfast will be provided and registration opens at 8:00 a.m.

For more information on this, and other MPRC happenings, visit


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