Wednesday, January 16, 2013; 10:30 a.m.
Location: Bangor Public Library, 145 Harlow Street, Bangor, Maine
Contact: Tracy O'Clair; (207) 512-0532
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
Time: 10:30 AM – 12:00 PM
What you will learn:
What is permission-based email marketing and becoming a trusted sender
Email list building
Increasing deliverability and open rates
Writing good subject lines and content – getting readers to take action
Tracking results and what to do with this information
How email and social media marketing work together to achieve goals
Presenter: Tracy O’Clair is a successful marketer, an enthusiastic social media practitioner and a motivated entrepreneur. Owner of TOCmedia, a social media and email marketing service provider, Tracy also is the host of Social Media Breakfast Central Maine and an Authorized Local Expert for Constant Contact.
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TOCmedia is a social media and email marketing company providing services to small and medium sized businesses in various industries.