Wednesday, January 16, 2013; 10:30 a.m.

Location: Bangor Public Library, 145 Harlow Street, Bangor, Maine

Contact: Tracy O'Clair; (207) 512-0532

Website: 2013-1-16-poem-bangor-eorg.eventbrite.com/#

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Time: 10:30 AM – 12:00 PM

What you will learn:

What is permission-based email marketing and becoming a trusted sender

Email list building

Increasing deliverability and open rates

Writing good subject lines and content – getting readers to take action

Tracking results and what to do with this information

How email and social media marketing work together to achieve goals

Presenter: Tracy O’Clair is a successful marketer, an enthusiastic social media practitioner and a motivated entrepreneur. Owner of TOCmedia, a social media and email marketing service provider, Tracy also is the host of Social Media Breakfast Central Maine and an Authorized Local Expert for Constant Contact.

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Organizer: TOCmedia

TOCmedia is a social media and email marketing company providing services to small and medium sized businesses in various industries.