Workshop offers training in Marketing the non-profit organization

Posted Feb. 06, 2011, at 12:21 p.m.

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Belfast.  The University of Maine’s Certificate in Nonprofit Organization Management is offering the next workshop in the series on Friday, March 11th from 8:30 am to 4:00 pm.  The topic for this session is, Marketing the Non-profit Organization.”  The workshop will present strategies for public outreach and promotional planning for non-profit organizations.  Emphasis will be placed upon developing a media relations program and understanding the advertising, market research, and other communication tools to be used in calling attention to the work of the non-profit organization.


The workshop instructor is Dr. Frank Burtnett, a veteran educator and nonprofit organization executive.  Frank has thirty years of direct service in various nonprofit organizations, educational institutions and community agencies, including seven years as Executive Director of the National Association for College Admission Counseling . Frank is the president of an independent consulting firm specializing in programs that foster human resource and organization development.

The University of Maine is offering this series of workshops at the Hutchinson Center in Belfast leading to a certificate in Nonprofit Organizational Management for non-profit organization executives, staff members, and leaders to deal with contemporary issues and problems using realistic, “hands on” strategies.  The various workshops will encourage interactive discussion of participants in quality planning, effective program/service development, creative problem solving and issue resolution.  This certificate represents yet another of the offerings that the UMaine Hutchinson has created to be responsive to the educational needs of the community.

Other sessions include: 

April 8, 2011 -Survival Skills in an Age of Declining Resources with Lori Roming and Carole Martin; June 10, 2011 – Strategic Planning and Management in the Nonprofit Organization with Jim Patterson and Carole Martin; and August 15 & 16, 2011 – two day workshop — Writing Winning Grant Proposals with Frank Burtnett.

The cost for each one-day workshop is $150, which includes a continental breakfast, lunch and workshop materials (the two day Grantwriting workshop is $255).  Participants can earn a Certificate in Nonprofit Management by completing the courses in six different sessions.  To register or to request a copy of the full brochure, please call Nancy Boyington at the University of Maine Hutchinson Center at 338-8002, 800-753-9044, email: or visit our website:

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