People learn of my business almost exclusively by word of mouth, so having happy clients goes a long way. I’ve recently noticed a number of clients have made it a point to tell me how pleased they are—that I listen to their needs, give detailed descriptions of proposed work, create clear contracts, send followup emails, reply quickly, pay attention to details and meet deadlines—as if this was all novel. And they tell others how pleased they are. And my phone rings.
I’m always happy to please clients with great design, but it’s surprising to me when they’re so pleased with the BASICS of business communication. Lesson learned? Spend time being thorough, clear and pleasant and you’ll spend less time and money on advertising.