Yarmouth, Maine (August 6, 2013) — Vreeland Marketing & Design is celebrating its 35th anniversary this year with re-branding that illustrates just how dramatically marketing has changed in three decades.
When Midge and Stew Vreeland opened their agency in 1978 Apple was just two years old. There was no social media, no commercial internet – just a mid-century vibe of great American advertising that would make Don Draper proud. (In fact, Stew Vreeland’s first gig was at J. Walter Thompson in Chicago’s Hancock Building where Draper Daniels offices were. Draper was the real life genius who inspired Don Draper’s Mad Men character.)
“We approached our rebranding as we would with clients — using message mapping to define agency strengths like our personal team approach, long-term client relationships, and comprehensive services,” says Managing Partner Midge Vreeland. “We began with our website, vreeland.com.”
The new website and re-branding demonstrate Vreeland’s capabilities in today’s evolving media, including web, social media and online marketing. A new blog, Delve, covers timely topics like how to take advantage of unwanted publicity and capitalize on viral opportunities.
“Our team, led by VPs Rebecca Morse and Rich Davies, together with Web Developer Jeff Cobbett, used unexpected imagery and candid photography for a behind-the-scenes feel that zeros in on inspiration, our process, and really great clients and people,” says Founding Partner and Creative Director Stew Vreeland.
As part of its re-branding Vreeland also updated its V logo to give it a sharp new edge, in vivid colors every mid-century modernist will love. Details at vreeland.com.
Vreeland Marketing & Design is a full-service agency located in Yarmouth, Maine. Information is on the web at www.vreeland.com, Facebook and Twitter.