From the community

Tourism Workshop: How to Build Packages

Posted Nov. 27, 2012, at 9:44 a.m.

Today’s travelers expect more from their experience than a place to sleep or a meal. To provide superior customer service, tourism businesses of all types need to be able to help travelers discover our region in new and meaningful ways suited just for them.

In an upcoming workshop, tourist businesses and others will learn how to create and suggest itineraries for different types of customers either in advance to use in marketing efforts or on the spot for great service. The workshop will also build innovative packages and specials that draw new customers and keep the existing ones coming back. Business owners will learn how to increase revenue and profits by developing a menu of experiences that will differentiate their business. Through hands-on activities businesses and others will identify potential partners and walk away with specials and packages ready to sell. By the end of the session attendees will worry less about getting a piece of the pie and be focused on making the pie bigger by working collaboratively with other businesses in new and innovative ways. The session will also include a free personalized demonstration of how to use VisitMaine.com to market to businesses. Participants should bring enough rack cards or brochures to share with other attendees.

The workshop will be led by Margaret Hoffman from the Maine Office of Tourism. It is hosted by Piscataquis County Economic Development Council, Piscataquis Chamber and Moosehead Chamber through funds from the Maine Woods Coalition.

Pre-registration is required by emailing Janet Sawyer at jsawyer@pcedc.org or calling 564-3638. Fee is $5.00 per person, payable at the door. Dinner is included. The workshop will be held at the Covered Bridge Restaurant, 382 Water Street, Guilford, Maine, on Thursday, on December 6, 4pm-7pm.

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