If you’ve been in and around Napa Valley lately, you may have heard the buzz. Premiere Napa Valley, one of the most exclusive and important, annual wine auctions, will be taking place at the end of this month. The main thing to know about Premiere Napa Valley is that is a private–but important–event. Here’s why:
Every winter, Napa’s top winemakers are invited to auction off futures of innovative, totally unique Napa valley wines for the portfolio known as “Premiere Napa Valley.” The bottled barrel samples are crafted in highly limited lots (5, 10 and no more than 20 cases). Premiere Napa Valley is one of the rarest wine brands in the world. These wines are pure American craft and showcase the region’s adventurous and refined sense of Napa Valley Winery. Each wine is 100% unique, and will only become available via the wine seller who has bid the highest. To top things off, the proceeds are the primary source of revenue for Napa Valley Vintners Association, the quintessential non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region.
You’re probably asking yourself, a devoted Robert Keenan Winery fan, “How does this benefit me?” Considering the fact that (at the end of February 2013), these Napa valley wines will be auctioned as futures exclusively to the wine trade (individual restaurateurs and wine retailers), we understand your quandary.
Happily, these blends occasionally inspire unique offerings for our customers in the following years! For example, in 2006, we created “Tribute,” a rare Cabernet Sauvignon wine blend for Premiere Napa Valley. (Michael Keenan, our present day owner, made it in honor of his father, for whom the winery is named, Robert Keenan.) Similarly, “Side by Side,” a Cabernet Franc and Merlot Napa valley blend, was created for Premiere Napa Valley in 2005. In the following years, with fans like you in mind, we have been known to re-create certain wines, in similar small and unique lots, and then made them available for you!
Company: Robert Keenan Winery
Name: Michael Keenan
Address: 3660 Spring Mountain Road, St. Helena, CA 94574
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