PORTLAND, Maine — Clark Insurance has launched a year-long television campaign to support people and organizations that add to the state’s quality of life. The company is using half of its television advertising budget to highlight eight different organizations on numerous channels in the Time Warner Cable service area.
Though Clark has a long history of supporting non-profit organizations both financially and with volunteer hours, it decided to take this commitment a step further to support a number of groups and civic issues that can benefit from additional visibility.
The campaign will feature 300 fifteen-second announcements for each organization. The first two announcements spotlight “teaching excellence” and the Portland Stage Company. The education spot emphasizes the important role of teachers in helping prepare young people for fulfilling careers and lives.The Portland Stage spot shows posters and dates of three upcoming productions.
Other featured organizations will include Preble Street, Habitat for Humanity of Greater Portland, Woodfords Family Services, Port Resources, The Community Schools and the Gulf of Maine Research Institute.
Supporting the arts, education, safe housing and social services are all consistent with Clark Insurance’s values, and the company hopes this effort prompts television viewers in the region to lend their support to these and other organizations that make such a difference in people’s lives.