It’s not been a good few months for the brands going head-to-head with the smartphone juggernaut Apple. Amazon are firing in from one angle, whilst Samsung the opposite, yet Apple it seems are batting them off with consummate ease.
The Amazon Fire has failed to even climb the charts in Amazon’s own best-sellers, whilst the Samsung Galaxy S5 hasn’t quite hit the dizzy heights it expected, finishing behind both the iPhone 5c and 5s in sales during its first full months on sale.
Which will have been a big surprise for the South Korean company. The Apple devices have been on the market for nine months now, yet just one month in and the Galaxy can’t surpass them – even with heavy investment.
During the month of May the S5 only had 9 per cent of the UK market share compared to the iPhone 5c and 5s which had 11.1 percent and 11 percent respectively, whilst it only managed 1.6 per cent more than the previous Galaxy model.
The Galaxy has generally sold pretty well with the S4 storming past the 10 million sales mark in its first month becoming the best-selling smartphone in the UK, so it’s no surprise plenty of people converted to Samsung’s next offering.
Over half of S5 sales came from existing Samsung owners, whilst only 17 per cent made the switch from iOS devices.
It’s likely that most on iOS are awaiting the iPhone 6, rumoured to be touching down later in the year, but if that’s a no show, expect users to be joining the Android army – the most commonly used mobile operating system in the UK.
And with good reason too. Samsung have pumped plenty of money into developing it into almost the next generation of mobile.
The camera has evolved to give faster, sharper images, whilst battery life and screen size is larger, making just about every use for it better. Whether that be playing games on the likes of Euro Palace mobile casino or filming your trip trekking through the Andes, it steps up in every way.
The size of the screen could be a major factor in the Galaxy’s efforts going forward, especially if Apple fail to produce a device with a bigger screen – although rumour suggests the iPhone 6 is going into production this month in both 4.7-inch and 5.5 inch-versions. The 17 per cent switch from iOS has already come largely down to screen size according to research by Kantar Worldpanel ComTech.
Dominic Sunnebo, strategic insight director at the company said, “The Samsung Galaxy S5 has had some success in attracting former iPhone owners across Europe. In general, comsumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September.”
That could mean Samsung need to cash in on their device quickly. It has the tech to be considered an upgrade for any smartphone user. They have seemingly failed with their renaming of Heathrow Terminal 5 publicity stunt, perhaps another marketing campaign is required…
This post was contributed by a community member. Submit your news →