From the community

Budget Hotels: Can High Tech and Wallet friendly go together?

Posted Feb. 08, 2013, at 1:51 p.m.

Hoteliers in the budget/bargain category are reluctant to embrace technology. The reasons are far and many. Several of the budget/bargain hotels are run by family enterprises that are very conservative in their investments and consider technology as the least possible driver of revenues/profits.

Starting out in 1982, Hotel Geetanjali in Hyderabad undertook its major upgrade to bring the facilities on par with the changing times in 2007 and has since continued on the path of embracing technology. A short chronicle of their journey in this evolution is chronicled here.

Do you online?

Your business website is your face to the world and more and more products/services are now being searched i.e. on the internet. Hotel Geetanjali’s journey from its basic 2 page website to the current version has been long but also rewarding. Now customers, travel agents can communicate directly on the website with the staff, make reservations, claim direct discounts and read customer reviews.

Customer Engagement

Hotel Geetanjali has a proactive strategy to ensure customer satisfaction is ensured by responding to items they found un-satisfactory during their stay and their wants & desires are incorporated into future business plans. This means promoting special or periodic discounts via Facebook’s targeted advertising platform and ensuring customer satisfaction by monitoring review sites such as TripAdvisor are an important avenue to engage with existing and prospective customers.

Room services

People want to be entertained and connected to their loved ones. The internet provides a ton of free content, and ability to stay connected to loved ones via social networking and other apps. The importance of free Wi-Fi to customers of budget hotels at Hyderabad cannot be emphasized enough. Hotel Geetanjali has seen higher occupancy rates by providing free Wi-Fi that helps attract not only young adults & families but also budget conscious business travelers.

Facilities

Hotel Geetanjali embraces the philosophies of low carbon footprint and energy conservation via use of solar heaters, LED lights as much as possible. They educate guests about importance of following environment friendly principles such as use of less water. These messages are further re-enforced on their website and in guest interactions.

Understand your core competencies

Budget hotels are constrained by resources. Several budget hyderabad hotels try to retain customers within their facilities by providing on-site restaurants, but is it the best choice? While some investments in providing on premise food can deliver huge impacts, Hotel Geetanjali believes in achieving this in an asset light model especially in a urban/densely populated setting close to shopping centers with lots of restaurant options nearby.

About Hotel Geetanjali:

Serving travelers since 1982, we pride ourselves in providing the most wallet friendly experience to the city of pearls. Although, we have been part of the hotel industry for a long time, our philosophy all along has been that we are in the experience industry, making sure our customers have the right experience.

For more information visit: www.HotelGeetanjali.com

Media Contact:

Contact Person name: Ravi Grover

Company Name: Hotel Geetanjali

Info Email: info@hotelgeetanjali.com

Website Url: http://www.hotelgeetanjali.com

Street Address: 4-1-938/26/A, New Marketing Complex,

Abids, Tilak Road, Hyderabad – 500001

Phone No. 040-66635500

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