From the community

Augusta Friendly’s updates look and menu

Posted Feb. 19, 2013, at 4 p.m.

AUGUSTA, Maine — Friendly’s at 48 Western Ave. plans to unveil its refreshed appearance and updated menu on Feb. 25 with a special visit from Friendly’s CEO Jon Maguire and Mayor William R. Stokes, who will serve up the first scoop of ice cream at 2:30 p.m.

Friendly’s will continue the celebration through March 3 by donating a dollar to the Augusta Boys and Girls Club for Teens from every ice cream dessert sold. The teens club CEO Ken Walsh plans to attend the Feb. 25 event also.

The restaurant, which originally opened its doors in 1986, is one of the first locations to take part in the company’s ongoing initiative to reposition the brand and bring it back to its roots by recreating the iconic Friendly’s dining and ice cream experience.

The Friendly’s team is excited to introduce customers to a redesigned menu that features new dishes like the Slinky Dog as well as improvements on classics like the Fishamajig. In addition, the refurbished restaurants boast updated interiors and exteriors. 207-622-5831

Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations.  For 77 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit www.friendlys.com.

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