Referring to a survey report published by Marketing Sherpa in 2007, today we can proudly declare that affiliate marketing is the steadiest industry. It has overcome the loopholes to generate potential earnings. In the last five year, digital marketing has grown exponentially. In the last year itself, the total money, which merchants had spent for advertising, exceeded $81 billion.
Many people keep on joining affiliate programs just to earn a good affiliate commission on a product. As it is the performance based marketing, so it is the best way for small business to rewards one or more affiliates for each visitor brought by the affiliate’s individual marketing effort. If you like to bring new customers to the table, choose affiliate marketing.
For example, consider the stories of successful marketers like Mike Filsaime and Chris Farrell, what makes them so unique – They have strong brand identity, strong media popularity and determination. They have their own goals set in motion, and they work diligently to achieve those goals.
Here are some tips that expert affiliate marketer uses to get success. Try them out to establish you as the next big affiliate marketer.
# Select Merchants Carefully
Often the affiliate marketers select those merchants who pay them highest commission. However, affiliates should select on the basis of reputation and product quality. The next point that you must take into account is the sell-through rate, which merchant converts in a better way.
# Get Upright in Your Approach
As an affiliate marketer, you should never recommend a thing that you will not buy yourself. The email, blog or website whatever you promote has your name in it. Will you like to promote those products that you will not buy yourself? Be selective. Many merchants are floating on the web, so you have ample of choice to choose the right merchant.
# Niche Is a Viable Consideration
If you are not able to drive traffic to your blog or website, you will not earn money from affiliate marketing. Exposed to internet means you have to face a stiff competition. People are there who specializes in almost all area, so competition is surely going to have a fierce look.
Even if you pick a niche that has few competitors and tells the niche is viable, then also you have some constraints. For example, you might not like to pick a product that professional affiliate marketers dominate. This includes domains like – mortgage, credit cards, lawyers, etc. These domains pay a huge commission and hence they attract increased number of people to competition.
It is good to choose a small niche for affiliate marketing. For example, travelling is a good niche. No doubt, it is a big domain, but if you concentrate on one single area, it will arise less competition. If you want to narrow it further, then you can try to concentrate working on a single place within the country.
# Promotion Should Be Relevant To the Content
The affiliate product that you promote should be relevant to the content used in your website. If you write a blog on Dove Hunting, then your affiliate links and banners should appeal the dove hunters. If you have banners on food, or wines on your blog, you will hardly get a click and purchase. If your links are relevant to Dove hunting equipments, binoculars, riflescope, rifles, tripods then you are sure to earn many potential hits. Make sure that the banners and ads are relevant to the content your post for the viewers.
# Do Not Overcrowd Website with Excess Banner or Ads
It is not so easy to win the goals of affiliate marketing just by throwing up banners randomly on your websites. A site overcrowded with banners stuffed below the content has an opposite effect on people. It makes your site look ugly. Make the site compelling with visible and attractive images, which can be limited in numbers but should not eat up space in your website and give it a horrid look.
I hope these five tips are going to help you in establishing a successful affiliate website.
Well, it is essential for you to select a merchant keeping your website and blog in mind. You have limited space for links and banners, so carefully pick them and keep a monthly track on your results. It may be the placement or the merchant who might fail to convert sales if it is the former you can surely carry an experiment, but if it is the later try someone other merchant.
Author Bio: Jason Smith is a freelance tax consultant, financial writer and guest speaker. He is keenly interested in changing face of global economy, any thing related to tech and social media. As a single dad, he often finds it hard to maintain the work-life balance but still manages to make time for his baby boy, his band and golfing buddies!