Date: Jan.17, 8-9:30 a.m.
Location: Husson University – Westbrook Campus with Live Stream
Not every item in your social media and digital marketing toolkit can fascinate and resonate with your community as much as a well-crafted video. Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you as well as the subject of your video online and offline.
Maine Public Relations Council invites you to attend this educational session presented by Yury Nabokov, Innovation and Digital Strategy Manager at Machias Savings Bank and media marketing professor at Husson University. Through case studies, Yury will discuss:
- Video production methods.
- How to attract retail and business customers by sharing success stories using video.
- What tools and software to use if you have a shoestring budget.
- Which social media channels to use for distributing video content (i.e. Snapchat, Instagram, Facebook, YouTube, Periscope)
- How to measure the ROI of the video storytelling initiative (and why this step is critical).
Who Should Attend:
Communications, marketing, PR or social media professionals from small to large organizations.
Register at: http://www.meprcouncil.org/event/113/Video_Storytelling_and_Livestreaming.
Yury Nabokov is an entertaining and thought-provoking social media and digital marketing strategist. Yury brings a wide range of marketing insights extracted from his experiences working in academia, healthcare, financial and political consulting. In 2016, Yury was recognized by New England Financial Marketing Association and received two 1st place awards for best social media and digital marketing campaigns. Yury holds two undergraduate and two graduate degrees with a recent addition of executive leadership degree from The Wharton School. He teaches social media marketing at Husson University and works full time at Machias Savings Bank as an Innovation and Digital Strategy Manager. Yury is also a member of the Maine Public Relations Council Board of Directors and Co-chair of the Programming Committee.
Member Student $10
Non Member $35
Non Member Student $15