January 17, 2018
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“Writing Effective Press Releases for Weekly Newspapers” Topic of April 11 Workshop

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Sunrise County Economic Council (SCEC) and Lora Whelan, assistant editor/publisher of The Quoddy Tides have teamed up to offer a press release writing workshop for area nonprofits, businesspeople and community groups. The 2.5 hour workshop will take place April 11 from 2:30-5pm at the Machias CareerCenter. Cost for the session is $10 per person.

“Writing an effective press release for community weekly newspapers doesn’t have to be a struggle,” Whelan said. “The key is to engage readers and keep their attention while fulfilling the newspaper’s obligation to convey accurate and relevant information in a timely manner.”

During the workshop, Whelan will cover a host of topics including: press release formats, understanding newspapers’ needs, publication schedules and deadlines.

“This isn’t going to be a lecture,” SCEC Communications Manager Will Tuell said. “Participants are going to roll up their sleeves and write sample press releases. They’ll work in groups and individually to develop effective ways of communicating with the media. Something every business, nonprofit, or community group can do to get their message out to the general public without having to spend much money.”

As space is limited to 15 participants, advance registration is required. Please send your $10 registration fee by April 9 (SCEC, 53 Prescott Drive, Suite 3, Machias, 04654). Contact Tuell at 207-255-0983 or by email at wtuell@sunrisecounty.org if you have any questions.