March 18, 2019
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Town of Fairfield announces Facade Improvement and Marketing Assistance Program

Community Author: Elaine Theriault-Currier
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Updated:
Central Maine Growth Council | Contributed
Central Maine Growth Council | Contributed

FAIRFIELD — The town of Fairfield has launched a new program to enhance the economic vitality and character of the town’s commercial districts. The Fairfield Facade Improvement and Marketing Assistance Program allocates financial incentives for the renovation, restoration, and preservation of privately owned business exteriors within the town, as well as for marketing assistance to stimulate commerce.

The aesthetics of a community and its neighborhoods is a key factor in visitors’ decisions to live, work, and shop in a municipality. By providing grants or forgivable loans for up to 50 percent of the cost of facade improvement and marketing projects, the Fairfield intends to leverage its historical and commercial assets.

“Place-based economics are a driving force behind vibrant municipalities in the 21st century,” states Garvan D. Donegan, director of planning and economic development at Central Maine Growth Council. “A high quality of place attracts investment, residents, and visitors, making FIMAP an important opportunity to realize the full potential of Fairfield’s commercial properties, including historical facilities in the downtown district.”

The competitive application process, reviewed by Fairfield’s Economic and Community Development Advisory Committee, offers two project tracks: facade improvement and marketing assistance. Within the facade improvement track, high-priority projects include, but are not limited to: preservation and restoration of original and/or historical facades; removal of “modern,” non-historic alterations or additions to original facades; repair or replacement of windows, doors, and trim; and the addition of signage or awnings. Within the marketing assistance track, eligible projects include, but are not limited to, branding, digital and/or print advertisement, and signage, and applicants must provide a long-term marketing strategy.

Successful proposals will generate significant economic and community development impact. “The Advisory Committee will prioritize projects which strongly contribute to the revitalization of our downtown district, to the restoration of our historic resources, and to job creation,” explains Michelle Flewelling, Town Manager of Fairfield.

Eligible projects may apply for $3,000-$25,000 in funding. The Facade Improvement and Marketing Assistance Program is funded by Fairfield Tax Increment Financing revenues. Interested applicants may access a FIMAP application at http://www.fairfieldme.com/town/pages/business-resources or by contacting Central Maine Growth Council.

About Fairfield’s Economic and Community Development Advisory Committee
The Economic and Community Development Advisory Committee is a “citizens” committee with open membership to all Fairfield residents, business owners, and educators who have a vested interest in community development. Meetings are open to the public, and the committee typically meets monthly at the Fairfield Community Center; go to Fairfield’s online calendar of events for a meeting schedule.