December 12, 2017
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New Firefighter-Run Apparel Company to Donate Proceeds to Wells Fire Captain Who Lost Home to Fire

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Portsmouth, NH – MOAR HEAT, a burgeoning clothing and apparel company started by two volunteer firefighters from Maine and New Hampshire, today launched a week-long fundraising drive to help raise money for the family of Wells Fire Captain Gillian Utgard, whose home was destroyed by an accidental fire on Feb. 4.

The company, which was started by Fire Lieutenant Nick Hilton and Firefighter Keith Noseworthy, will donate the net profits from the sale of every MOAR HEAT Firefighter shirt sold before Feb. 15 to a special fund to benefit Captain Utgard and his family.

The shirts can be purchased at

“There’s a code among firefighters that whenever one of our brothers or sisters in the fire service is in distress, we respond,” said Noseworthy, a firefighter with the Middleton and Milton, NH, Fire Departments. “MOAR HEAT was founded by firefighters, so it’s only fitting that we step up and do whatever we can to help one of our brothers in a time of need.”

“The term ‘MOAR’ is common Internet phrase used to emphasize intensity, and we want to bring that intensity to helping Captain Utgard and his family any way we can,” added Hilton, a second generation firefighter who serves on the York, ME, Fire Department. “Anyone looking for a special Valentine’s Day present for a firefighter or emergency service worker in their lives can get them a great gift while also benefiting a great cause.”

The company can be found on Facebook at