BANGOR and PORTLAND, Maine — Lanie W. Abbott of the Maine Public Relations Council recently earned her professional public relations accreditation, receiving the designation of Accredited in Public Relations.
Abbott is one of approximately 40 accredited PR professionals in Maine and 4,300 worldwide who represent an elite group of highly skilled professionals committed to practicing with exemplary ethical standards.
The goal of the Public Relation Society of America’s accreditation program is to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession. The APR designation signifies a public relations practitioner’s commitment to on-going professional development and ethical practices.
Abbott has more than 20 years of communication experience in broadcast and healthcare. She serves as the senior communications and outreach specialist at Eastern Maine Health System in Bangor and is a former news anchor and reporter with WABI, Bangor’s CBS affiliate. She holds a degree in political science from the University of Arizona and is active in the community as a mother of two busy daughters and avid runner who loves to challenge her body as much as her mind.
“The APR process can be daunting. We are proud of Lanie’s efforts to pursue this advanced level of training. She is a true role model for our organization,” said Alisa Morton Conroy, President of the Maine Public Relations Council.
To earn accreditation, candidates must pass an oral presentation and rigorous written examination administered by the Universal Accreditation Board, which is an alliance of eight national and statewide professional associations dedicated to furthering the field of public relations and the development of public relations professionals.
“The reward truly outweighs the difficulty,” Abbott said. “Pursuing the APR has really changed my outlook in terms of how I approach my craft, as well as my career. I encourage more PR professionals to consider pursuing it. It’s a great experience.”
Now in its 37th year, the approximately 300 member strong Maine Public Relations Council is a professional association of Maine public relations practitioners. MPRC is dedicated to the professional development of its members and a greater awareness of the role of public relations in the world today. It is a member of the Universal Accreditation Board. More information is available at www.meprcouncil.org.