July 20, 2019
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25th annual 3-on-3, Charity Basketball Tournament seeks teams

Community Author: Jon Paradise
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GORHAM — The C-U Swish-Out Childhood Cancer Challenge, presented by Town & Country FCU, is celebrating a milestone year. This year marks the 25th annual event, building upon its previous distinction as Maine’s longest, continuous-running, 3-on-3, co-ed, charity basketball tournament. It will be held Sunday, Jan. 27, at University of Southern Maine in Gorham, with adult and youth divisions.

“Over the next week or so, we’re really focused on getting more teams registered in all of the divisions. There are three adult divisions (Elite, Just For Fun — our most popular, and Forever Young — for 40 and over) and two junior divisions (5/6th grade, and middle school). It only takes three players to get a team together, as long as one of them is a member of the opposite sex,” explained Jon Paradise, Vice President of Public Relations and Communications at Town & Country FCU, and the founder of the tournament. Paradise said registration is off to a solid start but he’s hoping to see an influx of registrations in the final week, as the deadline for team registration is Monday, Jan. 21.

“This event has grown so much of the years because of the great support of sponsors and participants. I am hopeful that this will be another special year of support. To think that 25 years ago, this event would still be going and would become the longest, continuous-running, 3-on-3, co-ed, charity basketball tournament is amazing and a testament to the generosity of the community. We have had teams come from all over Maine, New Hampshire and Massachusetts. A team can be whatever people want it to be — co-workers, relatives, friends, classmates, etc. It’s a great team-building event so we get a number of businesses involved,” he added.

The Swish-Out began in 1994 and had seven teams and raised $575 the first year. Last year, the tournament had nearly 60 teams (a sold-out field) participate and, most importantly, raised more than $55,000 for the Maine Children’s Cancer Program. Since it started, the tournament has raised $480,000 for children with cancer and their families, so this year’s event will bring that total to more than half a million dollars.

One hundred percent of all money raised through registration, sponsorships and contributions will go directly to the cause.

To register a team or to find out more information, email jon.paradise@tcfcu.com; call 207.553.5335; or go to the Swish-Out Childhood Cancer Challenge page on Facebook.

“This event happens because of people, so we want to get a full field of teams again this year,” Paradise stated.

The event is presented by Town & Country FCU, with additional major sponsorship support from Tyler Technologies, PCH Media, WEX, Portland Pulp, Tricorp FCU, Hannaford Supermarkets, Bob’s Discount Furniture, Moody’s Collision Center, Martin’s Point Healthcare and USM Athletics.