November 13, 2018
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Rockland food truck ‘Wich, Please heads inside for winter

Abigail Curtis | BDN
Abigail Curtis | BDN
Avid home cook and food blogger Malcolm Bedell turned to the Internet to help fund his 'Wich, Please sandwich truck, and the Internet came through. People pledged nearly $30,000 last fall through the online website Kickstarter.

ROCKLAND, Maine — The food truck ‘Wich, Please — which got its start through a Kickstarter campaign last fall — will be moving indoors for the winter.

The final day of the season for the food wagon at Rockland’s Buoy Park will be Wednesday. Beginning Saturday, owner Malcolm Bedell will offer daily lunch service at Comida Restaurant, located at 421 Main St.

Comida will continue to operate from 5 to 9 p.m. Tuesdays through Saturdays. Bedell will be open from 11 a.m. to 2 p.m. six days a week. On Monday evenings, instead of lunch, Bedell will host ’Wich, Please’s weekly “India Night.”

“This collaboration with Comida is an absolute dream come true,” Bedell said in a news release. “We can’t wait to bring our most popular dishes indoors for the long winter, offering our customers a cozy place to eat lunch, while contributing to keeping downtown Rockland a warm, vibrant place year round.”

“These kinds of partnerships are rare in our industry,” said Comida owner Lisa Laurita-Spanglet. “But we believe that sharing the resources we have, especially during the slower offseason, is a fun and innovative way to contribute to the success of both businesses. Our intent is that this collaboration could exemplify a creative, new approach to small business.”

Bedell raised nearly $30,000 in startup funds for the food truck through the entrepreneurial website Kickstarter. Depending on how much they pledged, backers received items such as bumper stickers, Twitter shoutouts, free sandwiches, signed copies of Bedell’s cookbook and permission to cut to the front of the line at the sandwich truck.

He purchased the concession trailer — outfitted with a grill, refrigerator and a deep fryer — in Atlantic City, New Jersey.

Bedell has placed the food truck up for sale on Craigslist for $13,500.

He said if the truck sells, he wants to use the proceeds to open a bricks-and-mortar restaurant. If not, he will return to Buoy Park with the truck next year.

 


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