Cross Insurance Center in Bangor unveils new sign donated by Cross family

Posted Aug. 22, 2014, at 12:09 p.m.

BANGOR, Maine — Curious about what’s coming up at the Cross Insurance Center? Just drive by.

The multi-purpose facility, which has been open for about a year, switched on its new marquee Friday morning during a ceremony attended by arena and city officials, as well as members of the Cross family, which donated the display.

“A display like this is certainly necessary for a facility of this caliber,” said Cross Insurance Center General Manager Joe Imbriaco.

Jonathan Cross, executive vice president of Cross Insurance, declined to say how much the sign cost the Cross family, but said the investment would be “invaluable for the community.”

Now, people no longer have to stumble onto a piece of advertising or visit the website or box office to keep up to date on what shows are coming up. Imbriaco said having advertising out front along one of the region’s most heavily traveled roads could bring much more attention to approaching events.

The sign includes placards advertising Bass Park and a future 124-room Residence Inn that will be built across the street on Bass Park Boulevard.

Imbriaco said the LED display likely would be shut down during the late night hours, possibly between midnight and 6 a.m., so it isn’t running when no one will see it.

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