May 23, 2018
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Rockland digital company eyeing growth with state incentives

By Stephen Betts, BDN Staff

ROCKLAND, Maine — Shannon Kinney said she is excited about the growth possibilities for Dream Local Digital Inc. as it works to fill a building that was built 90 years ago for a local newspaper.

Dream Local Digital has been certified as eligible to receive an incentive package from the Maine Department of Economic and Community Development, according to a news release from the state agency. This package includes declaring the property being leased by Dream Digital as a Pine Tree Zone, which offers tax credits and other financial incentives.

Dream Local Digital employs 28 people on the top floor of the building at 463 Main St. in Rockland. Kinney said the addition of two more people will fill that floor. The incentive package — which will be dependent on future hires — should allow the company to renovate the first floor and add up to 30 employees during the next two years.

The designation by the state also will aid the company in its application for a loan from a regional microloan program administered by the city.

Dream Local Digital, which partners with the Bangor Daily News to sell digital advertising services, has grown by leaps and bounds. The company moved into the Rockland building at the end of August. Before that, Kinney and 18 employees had worked out of leased space in the Thorndike complex further south on Main Street. The company was created in Kinney’s garage in Thomaston.

Kinney, who is the founder and the client success officer for Dream Local Digital, said she was proud to be able to expand and use the entire building that was built in 1924 by the Everett Spear family for use by The Courier-Gazette. The Courier remained in that building for about 40 years.

“Because media companies are so core to our mission — we help them transition into the digital age — it’s particularly special for us,” Kinney said about the location of Dream Local Digital’s new home.

Dream Local Digital works with companies to use social media marketing to interact and engage existing customers, locate new clientele, and develop and execute strategies.

In the news release from the state, Gov. Paul LePage said the entire state benefits when existing Maine businesses have the opportunity to expand. The governor said his administration will do all it can to help grow the state’s economy by “empowering the private sector to invest money and create good jobs for Maine people.”

Kinney said the company is very driven toward trying to focus its efforts on job creation in Maine.

“The incentives help provide us with greater financial stability and help us plan ahead and make long term investments,” she said.

Kinney praised the state, saying its help has been crucial to Dream Local Digital’s expansion.


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