Bangor Public Health unveils new brand, launches website campaign

Posted April 29, 2014, at 8:59 a.m.

BANGOR — Bangor Public Health and Community Services, previously known as Bangor Health and Community Services, recently unveiled its new brand and website, and launched a regional campaign to promote healthy living and substance abuse prevention in Greater Bangor.

Bangor Public Health and Community Services has been a fixture in the community for decades. Its services include immunizations and travel medicine, the WIC program, public health nursing, nutrition education, housing, and chronic disease prevention. The rebrand of the department aims to communicate its mission to provide services and education to the community to help families make healthy choices and raise healthy children, officials said.

The A Healthy Bangor Starts With You campaign will feature Paul Bunyan, a well-known landmark in the Bangor area, as its ‘spokesperson’ who shares encouraging messages to youth and adults to take on healthy behavior.

“We are thrilled and excited to kick off this campaign,” said Patty Hamilton, interim director of Bangor Public Health and Community Services. “Our services are more accessible to the public via our website makeover, and we now have a fun and creative vehicle for getting critical public health messages to the public.”

“The Paul Bunyan approach allows for a lot of versatility and room to grow,” said Jamie Comstock, health promotion manager. “The lighthearted feel that Paul brings to the campaign can be balanced by some more serious messaging that will positively impact the health of the region.”

The campaign has a two-pronged approach: a humorous Paul Bunyan inviting the community to exercise and make healthy choices on a small budget, and a more serious Paul, who approaches subjects such as binge drinking, tobacco, prescription drugs and abuse of other substances. These messages will be spread throughout the Bangor Public School System, posted on public buildings and public transportation buses, at events with a ‘live’ Paul Bunyan, and on the Internet. The public is encouraged to share these messages to help Bangor Public Health and Community Services reach as many residents as possible.

Those interested in learning more about the A Healthy Bangor Starts With You campaign, or any of the other services and information provided by Bangor Public Health and Community Services, may visit bangorpublichealth.org.

 

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