CONSUMER FORUM

Fraudulent huckster’s reward: 10 easy payments of one year each

Posted March 23, 2014, at 12:24 p.m.

One of the most familiar faces on American infomercials was recently sentenced to 10 years in prison. Following prior dealings with the legal system, Kevin Trudeau continued to lash out at corporate and government figures he accused of being corrupt.

That changed at last Monday’s sentencing for contempt. According to the Chicago Tribune, Trudeau’s defiant attitude gave way to a more contrite demeanor, a change the convicted fraudster attributed to his first night behind bars.

Kevin Trudeau first came to Northeast CONTACT’s attention through a product called Coral Calcium Supreme. In some of his infomercials Trudeau claimed taking it would cure cancer. Those claims violated an earlier court order banning false health claims by Trudeau, and he was hit with more sanctions as a result.

Trudeau made his name in a series of late-night TV ads, touting sure-fire diets and products that supposedly delivered a number of health benefits. The ads were long on promises and, according to most consumers, short on delivery.

Investigators say Trudeau amassed a fortune through sales of his products and books. His undoing revolved mostly around claims he made in his infomercials about his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About.”

The best-selling author had boasted that his diet plan was easy. But people who suffered through the 500-calorie-a-day regimen said it was anything but easy. Investigators with the Federal Trade Commission agreed and told Trudeau to stop making those claims. He refused, saying he was the target of zealous regulators and prosecutors.

Last August, the FTC hit Trudeau with a $37.6 million fine; the money was supposed to go to the hundreds of thousands of people who had bought his book based on his inflated infomercial claims.

Trudeau dug in, refusing to pay a nickel. His continued refusals resulted in a contempt case, which Trudeau lost.

At his sentencing last week, Judge Ronald Guzman pointed to a career built on fraud and called Trudeau “deceitful to the core.”

Trudeau had served nearly two years in federal prison in the 1990s after being convicted on two fraud charges. Last Monday, prosecutors said his record of fraud goes back to the mid-1980s.

Throughout his career, Kevin Trudeau struck a chord, both with conspiracy theorists and with searchers for miracle cures and other easy answers to life’s complex problems. If 10 years seems like too much for Trudeau to deal with, we offer him a suggestion.

Think of it as 10 easy payments of one year each.

ALSO IN THE NEWS: Scammers are making hay out of the mysterious disappearance of Malaysian Airlines flight MH370. Phony stories are appearing on Facebook, Twitter and other sites, mostly claiming the plane has turned up, survivors found and so on.

Instructions to “click here” should be ignored; the insensitive crooks are just trying to get you to answer questions that will get your money to them, or to infect your computer with malware.

Consumer Forum is a collaboration of the Bangor Daily News and Northeast CONTACT, Maine’s all-volunteer, nonprofit consumer organization. For assistance with consumer-related issues, including consumer fraud and identity theft, or for information, write Consumer Forum, P.O. Box 486, Brewer 04412, visit http://necontact.wordpress.com or email contacexdir@live.com.

 

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