May 25, 2018
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Portland singles flood online dating site during polar vortex

A screenshot of Zoosk.
By Kathleen Pierce, BDN Staff

PORTLAND, Maine — When temperatures drop, online dating apparently heats up.

Last week’s polar vortex was hard on everyone, but singles in Maine looking for love and warmth had it especially tough. Instead of taking to the taverns when the temperatures plunged, they took to their tablets.

Online dating app Zoosk released data this week confirming that Portland had the highest spike in online dating activity during the cold snap.

The number of messages in Forest City sent during last week’s frosty forecast was 28 percent higher than average, accompanied by a 48 percent increase in new user signups.

A riff on the city’s official slogan: Portland, Maine. Yes. Online dating is good here.

“When the weather is cold out, it leads people to think of spending those days with someone special,” said Allison Braley, vice president of communications for the San Francisco-based Zoosk. “Those factors lead people to increase their online dating.”

Another biggie? Events that keep people inside such as last fall’s shuttering of our nation’s capital.

“The government shutdown increased online dating in Washington, D.C.,” said Braley. “A lot of us get too busy to focus on love and relationships. When we have a little time, we find time to work on it.”

Maine’s largest city received a shoutout on the Today show yesterday for its adeptness in freeze dating. And the story made it across the pond onto the Daily Mail’s website.

The event also lead to an increase in #polarvortexpickuplines on Twitter.

Did you find love online last week? Comment below or tweet @PierceNews.

Have feedback? Want to know more? Send us ideas for follow-up stories.

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